Paid marketing, also known as pay-per-click (PPC) advertising, involves advertisers paying a fee each time their ad is clicked. It encompasses various platforms such as search engines, social media, and display networks. Paid marketing offers immediate visibility and targeted reach, allowing businesses to reach their desired audience with precision. With advanced targeting options and analytics, advertisers can optimize campaigns for maximum ROI. Whether it’s Google Ads, Facebook Ads, or sponsored content, paid marketing enables businesses to quickly generate leads, increase website traffic, and drive conversions. Its flexibility and scalability make it a valuable component of any comprehensive marketing strategy.