Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for bringing them customers or visitors through the affiliate’s own marketing efforts. Affiliates earn a commission for each sale, lead, or action generated through their promotional activities. It’s a cost-effective way for companies to expand their reach, leveraging the influence and audience of affiliates. Affiliates can include bloggers, influencers, website owners, and other content creators. With its pay-for-performance model and low risk for businesses, affiliate marketing has become a popular and effective method for driving sales and increasing brand awareness in the digital landscape.